Viral type videos are becoming a very effective marketing tool. They turn traditional commercials on their head. Most viewers now days tune out as soon as a traditional commercial comes up on the screen. This isn’t to say traditional commercials don’t have a place in a business’s marketing strategy. They can be effective when used properly, such as in a movie theater. Viral videos are extremely effective on social media. They are what gets shared among friends and family.
So what is a “Viral” video? They generally tell a captivating story in a humorous, touching, inspiring or sad way. Humans respond best when their emotions are involved. Our goal is to grab hold of these emotions very quickly and to keep the viewer hooked. One very important aspect of these types of videos is that it is important not suffocate the viewer with too much branding or technical jargon. We find that a balance between entertainment and information is key.
A Viral video has the potential to drive thousands or even millions of people to your website!
Our viral videos have produced over 23 million views on YouTube alone and have been seen by an estimated 250 million people worldwide!